What are the Three Types of Packaging and What’s the Difference?

 

With an eCommerce boom sweeping the world, it’s likely that when we think of types packaging, we think of cardboard, plastic, paper and other materials that can be used to keep goods safe. But that is not what this article will be discussing.

Rather, we will be talking about primary, tertiary and secondary packaging and the role each plays in function and branding. Read on to find out more.

Primary Packaging

Primary packaging is the packaging that is in direct contact with the unit. It includes the material that is used to package the product directly as well as what the consumer sees.

For instance, with a box of cereal, the primary packaging will refer to the bag that’s holding the cereal as well as the box itself.

Because the primary packaging is what they customer sees and comes into contact with, amazing packaging design will be very important. It will need to be attractive, eye catching and tell a story of what the product is about.

It will also need to protect the item well and be durable so it appears as a quality product and does not arrive damaged.

Secondary Packaging

Secondary packaging is used as a container for the individual units. It can have two different applications.

For one, it can be holding units as they arrive at the retailer.  So for that same box of cereal, you may have secondary packaging to hold 20 boxes. Once they arrive at the grocery store, someone in the warehouse will open them so they can be placed on shelves.

Secondary packaging can also refer to the packaging eCommerce items ship in.

In both scenarios, you will want the boxing to be durable. But when it comes to eCommerce shipping, you’ll want to add that extra touch. You can decorate the box with something fun or funny or a logo design San Diego that represents your brand.

Making secondary boxing look attractive will add to the unboxing experience and could make your product a favorite as compared to your competitors.

Tertiary Packaging

Tertiary packaging in used in large quantity shipments typically sent to the retailer. It may refer to shrink wrap wrapped around several boxes, it could refer to a pallet the boxes are shipped on and so on.

The most important thing here is providing durable packaging that will be strong enough to hold the box’s weight. It’s likely only the retailer will see the shipment so customer appeal isn’t nearly as important.

If you are trying to find the best package design for primary, secondary and tertiary packaging Lien Design can help. As one of the top package design agency San Diego, we will help you come up with packaging that is durable and attractive to consumers. Our award-winning package design expertise will put you head and shoulders above the competition.

Now that you know the three types of packaging that can be used for your items, how will you be getting your products looking their best?

 

Written by ©2021 Lien Design. All designs and trademarks are the property of their respective companies and are being shown for educational purposes only.