Types of Packaging

  With an eCommerce boom sweeping the world, it’s likely that when we think of types packaging, we think of cardboard, plastic, paper and other materials that can be used to keep goods safe. But that is not what this article will be discussing. Rather, we will be talking about primary, tertiary and secondary packaging and the role each plays in function and branding. Read on to find out more. Primary Packaging Primary packaging is the packaging that is in direct contact with the unit. It includes the material that is used to package the product directly as well as what the consumer sees. For instance, with a box of cereal, the primary packaging will refer to the bag that’s holding the cereal as well as the box itself. Because the primary packaging is what they customer sees and comes into contact with, amazing packaging design will be very important. It will need to be attractive, eye catching and tell a story of what the product is about. It will also need to protect the it